The expectancy–value muddle in the theory of planned behaviour — and some proposed solutions

Authors: French D.P.1; Hankins M.2

Source: British Journal of Health Psychology, Volume 8, Number 1, February 2003 , pp. 37-55(19)

Purchase options

Article Access Options

The full text electronic article is available for purchase. You will be able to download the full text electronic article after payment.

$24.40 plus tax      Refund Policy

OR

 
More like this?

Abstract:

The authors of the Theories of Reasoned Action and Planned Behaviour recommended a method for statistically analysing the relationships between beliefs and the Attitude, Subjective Norm, and Perceived Behavioural Control constructs. This method has been used in the overwhelming majority of studies using these theories. However, there is a growing awareness that this method yields statistically uninterpretable results (Evans, 1991). Despite this, the use of this method is continuing, as is uninformed interpretation of this problematic research literature. This is probably due to the lack of a simple account of where the problem lies, and the large number of alternatives available. This paper therefore summarizes the problem as simply as possible, gives consideration to the conclusions that can be validly drawn from studies that contain this problem, and critically reviews the many alternatives that have been proposed to address this problem. Different techniques are identified as being suitable, according to the purpose of the specific research project.

Document Type: Research article

DOI: 10.1348/135910703762879192

Affiliations: 1: Department of Public Health and Primary Care, University of Cambridge, UK 2: Unit of Psychology, GKT School of Medicine, London, UK

The requested document is freely available to subscribers. Users without a subscription can purchase this article.

Sign in



 

 

Back to top


Journals Home | Accessibility | Text Only | Site Map | Contact Us | BPS Website

© Copyright 2000-2008 The British Psychological Society
The British Psychological Society is a charity registered in England and Wales, Registration Number : 229642 and a charity registered in Scotland, Registration Number : SC039452 - VAT Registration Number : 240 3937 76

End Page